WHAT IS POWER BI?

Power BI is a Microsoft cloud-based business analysis and intelligence service with a variety of software services, apps, and data connectors. It is a user-friendly tool that offers self-service capabilities and impressive drag-and-drop features.

In general, Power BI allows you to analyze data, share insights, monitor business, get answers, and improve results.

There are 3 types of Power BI:

Power BI Desktop (A desktop application)
Power BI Service (SaaS, i.e., Software as a Service)
Power BI Mobile (For iOS and Android devices)

To prove to you that your company needs it, let’s examine particular business issues that can be easily solved through Power BI.

Collect data from different sources in one report (considering data architecture)

Power BI has many built-in connectors for various services and databases that allow you to download needed data sets from various sources in a matter of minutes, connect them, and build consolidated reports and charts.

Power BI provides data connectivity to data files (such as XML, JSON), Microsoft Excel, SQL Server databases, Azure sources, cloud-based sources, and online services such as Google Analytics, Facebook, etc.

Power BI can also access Big Data sources directly. Downloaded tables are editable and based on their columns you can create calculated columns and measures - this way you can convert arrays of information into data sets with the structure needed to build the visualization.
Prepare excellent presentation (based on reports)
The most talked-about advantage of Power BI over any other data visualization tool is its attractive, intuitive, and interactive visualizations. Power BI contains various default data visualization components, which include simple bar graphs for pie charts as well as sophisticated models such as waterfalls, funnels, sensors, and many others.

It is possible to interact with visualization by applying filters, making selections in it, etc. It is very easy to create and understand data through visualizations in Power BI.

Correct data visualization helps to:
- identify key areas and hidden patterns
- get factors that give better customer insights
- analyze and associate data and products properly
- make proper predictions
Power BI visuals and reports for email templates and websites pages

Power BI Embedded is another advantage of Power BI. This solution enables embedding Power BI reports and features into web-based apps. By using the Power BI Publish to web option, you can easily embed interactive Power BI content in blog posts, websites, emails, or social media to increase its reach to users. You can also easily edit, update, refresh, or stop sharing your published visuals.
24/7 data accessibility from any device

Power BI offers great accessibility to data sources, and data sets that you create while designing reports. All data that you import from data sources and that you work with is stored in a centralized location. You can access that data anytime, from anywhere, from any platform, and from any device. Power BI is committed to accessibility standards that ensure your Power BI experiences are accessible to as many people as possible. You can work with them both in the browser and on a mobile device. When offline, you can access and interact with dashboards you‘ve accessed previously from the mobile app.
Show visualization in Power BI report according to the company‘s needs

Power BI offers a wide range of custom visualizations available on the Microsoft marketplace, and you can implement Power BI custom visualizations in your reports and dashboards. The range of custom visualizations includes KPIs, maps, charts, graphs, script visuals, etc.

Now you can see that Power BI goes far beyond looking good at reports. If any point remains unclear and you would like to get more information, you can always contact us.

Learn more useful information about Power BI in our next article The Reasons You Need MS Power BI (Part II).

Stay tuned!