Introduction

The fifth Nordic Summit took place this year at the amazing LEGOLAND, where IT and AI experts used to cutting-edge tech immersed in the world of LEGO. And the results were pretty awesome. Here’s a closer look at how it all went.

Nordic Summit 2026

🎯 About the event

Nordic Summit brings together the Nordic Power Platform and Dynamics 365 community for the region's largest in-person event dedicated to these technologies. Organized by community members from across the Nordics, the summit is built on knowledge sharing, collaboration, and community spirit.

This year, the conference took place on September 20-21 at Billund LEGOLAND, Denmark.

And the magic continued during the 5th Nordic Summit anniversary celebration, with dinner and nonstop conversations!

🎯 UDS Systems at the conference

Our event team, with Roman Savran, Sebastian Mandart, and Veronika Maruzhenko, presented our company at the purple "UDS Systems" booth.

They talked with the participants about Dynamics 365 CRM, Power Platform, AI capabilities, applications, custom solutions, and more. Our experts also consulted the visitors to the UDS Systems booth on their ongoing or upcoming projects and discussed what's new in the market.

🎯 What was presented at the conference

The event participants presented various innovations, including unique Dynamics 365 and Power Platform solutions and apps:

  • AI agents and agentic business applications

  • Dynamics 365 Activate from Microsoft, positioned as an accelerator for all companies migrating from another CRM system to Dynamics 365 CE (for example, migration from Salesforce to Dynamics 365)

  • Document management solutions

  • Field service solutions

  • Contract management solutions

  • F&O solutions

  • Power Platform + Dynamics 365 proof of concept and implementation solutions

Thus, Microsoft actively supports migration and releases its own migration tools for additional Dynamics 365 implementation scenarios. We at UDS Systems and our partners are successfully developing targeted solutions and bringing them to the market.

🎯 UDS Systems Dynamics 365 extended modules and Power Platform solutions

We offered a range of vertical and horizontal solutions:

🎯 Keynotes and sessions

The sessions were very rich and informative. Our team attended several of them:

  • "Microsoft Opening Keynote" by Juliane Maack from Microsoft Denmark, about new releases across Dynamics 365 and the Power Platform that actually change what and how you can build, and how AI and agents have changed the way we work inside Microsoft, what that looks like from where she sits, and what it means for customers and partners.
  • "The Customer Odyssey – When Marketing and Service Finally Align" by Kristine Risberg and Pauline Kolde, about how to connect Customer Insights – Journeys with Dynamics 365 Contact Center to make proactive calls, seamlessly transition between marketing and service, and use data and AI to deliver timely, personalized customer conversations, all as one connected customer experience.
  • "Agentic Selling with D365: The Good, The Gap, and The Extensibility" by Dennis Istel, about what Microsoft Dynamics 365 Sales Agents can deliver out of the box, when to extend them with Copilot Studio and Power Platform, and how to set realistic expectations for customer PoCs, and about practical evaluation criteria, extension guidance, and an honest, architecture-focused view of agent readiness.
  • "From Likes to Insights: Measuring real User Experience in Conversational AI" by Katerina Chernevskaya, about how to use AI-powered message classification and memory in Copilot Studio, combined with Azure Application Insights and Power Automate Process Mining, to analyze conversational behavior, and how to uncover user journey patterns, identify bottlenecks, and turn chat telemetry into data-driven improvements for both customer satisfaction and bot performance.
  • "Customer Insights – Journeys Deep Dive" by Pauline Kolde and, Björn Zahnow, about how to build and manage effective real-time journeys, from triggers and advanced segmentation to connected event management, dynamic personalization, and practical optimization, with hands-on exercises, real-world tips and workarounds.
  • "Designing B2B Contact Centers in Dynamics 365: Where B2C Approaches Fall Short" by Alessio Bongiorno, with practical lessons from a real B2B contact center implementation using Dynamics and Copilot Studio, exploring where B2C-inspired approaches fall short, and looking at B2B-specific IVR, routing, and expectation management, and how AI and Copilot can be adapted to support complex, contextual service work and deliver meaningful value.
  • "Closing Keynote - Are you using AI all wrong?" by Fredrik Saetre, about how to turn complex technologies such as Dynamics 365 and AI into practical business outcomes, with a focus on finance, operations, organizational change, AI adoption, agentic technology, and the future of enterprise systems.

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