Microsoft Dynamics 365 is a comprehensive suite of business applications designed to cater to various industry functions like sales, finance, customer service, and more. Each application is tailored to streamline specific processes, improve efficiency, and boost productivity.  

This article discusses Dynamics 365 for Marketing, a robust marketing automation tool designed to drive superior marketing outcomes.

Overview: Microsoft Dynamics 365 For Marketing

Dynamics 365 for Marketing by Microsoft is an all-encompassing marketing automation tool designed to assist businesses in transforming potential leads into enduring business relationships. It combines traditional marketing channels with more innovative and dynamic methods, effectively breaking down the barriers between sales and marketing departments. The primary aim of Dynamics 365 for Marketing is to facilitate a seamless customer journey, from the first point of contact to the conversion stage, while automating repetitive tasks, offering detailed analytics, and enhancing customer engagement. 

Key Features of Dynamics 365 for Marketing

Dynamics 365 for Marketing has numerous features that simplify and streamline marketing:


  • Lead Management: Enables users to capture, score, route, and nurture leads automatically, ensuring the right leads reach the right salespeople at the perfect time. 

  • Email Marketing: Allows businesses to create targeted email campaigns with customizable templates and tracking capabilities. 

  • Customer Segmentation: Enables personalized communication with different customer segments based on various criteria like demographics, behavior, and interactions. 

  • Customer Journey: Visualizes the customer journey, helping marketers understand touchpoints and interactions across various stages. 

  • Event Management: Assists in planning, organizing, and executing events with features for registration, session management, and follow-ups. 

  • Marketing Automation: Automates repetitive tasks like sending personalized emails, managing social media posts, and nurturing leads. 

  • Social Media Marketing: Offers social media integration for managing and scheduling posts and tracking campaign performance. 

  • Web Content Management: Allows marketers to create and manage web content within the platform, including landing pages and forms. 

  • A/B Testing: This enables marketers to conduct tests on various elements of their campaigns to improve performance. 

  • Analytics and Reporting: Provides comprehensive tools to track and measure marketing activities' performance and analyze key metrics. 

  • Multichannel Marketing: Supports marketing efforts across various channels like email, web, social media, and more. 

  • Personalization: Facilitates personalized customer interactions by tailoring content and offers to individual preferences and behaviors. 

  • Integration with Dynamics 365: Provides a unified view of customer data and facilitates collaboration between sales and marketing teams. 

  • Compliance and Privacy Management: Ensures marketing activities comply with legal requirements, such as the General Data Protection Regulation (GDPR). 


Each of these features plays a crucial role in optimizing the marketing activities of a business, from lead generation to customer retention. 

Benefits of Using Dynamics 365 for Marketing

Dynamics 365 for Marketing offers a host of benefits: 

  • Increased Marketing ROI: Through campaign performance measurement and strategy optimization. 

  • Advanced Lead Generation: Via the platform's lead management tools and marketing automation capabilities. 

  • Improved Lead Conversion: By prioritizing high-quality leads and optimizing conversion rates. 

  • Enhanced Customer Understanding: By consolidating data from various sources. 

  • Personalized Customer Engagement: Through targeted and relevant campaigns. 

  • Time and Resource Savings: By automating repetitive marketing tasks. 

  • Seamless Collaboration between Teams: Ensuring consistent messaging and providing a unified customer experience. 

  • Measurable Campaign Performance: With real-time analytics and reporting. 

  • Flexible Campaign Adaptation: Allows quick adjustments to changing market conditions or customer needs. 

  • Centralized Marketing Operations: Manages campaigns, customer data, and marketing activities from a single platform. 

  • Cost-Effectiveness: By consolidating marketing efforts into one platform. 

  • Continuous Innovation: Benefiting from regular updates and improvements within the Dynamics 365 ecosystem. 

Getting Started with Dynamics 365 for Marketing

To begin using Dynamics 365 for Marketing, you will need to purchase the necessary licenses, deploy the software, and train your team. The licenses required will depend on your organization's needs and existing Dynamics 365 subscriptions. 

Dynamics 365 Marketing Application License: This license provides complete access to all the features and functionalities of Dynamics 365 for Marketing. Users with this license can create and execute marketing campaigns, manage leads, utilize marketing automation tools, and access advanced reporting and analytics.  

Team Member License: The Team Member License suits users with limited access to specific Dynamics 365 for Marketing features. Team Member License holders can view marketing data, manage contacts, and participate in marketing activities like event registration, but they need access to advanced marketing capabilities. 

Dynamics 365 for Marketing costs are subject to factors such as license type, user count, and any supplementary functionalities or enhancements needed. Microsoft generally adopts a subscription pricing model, with billing options on a monthly or yearly basis.  

The price of a Dynamics 365 for Marketing license can also fluctuate based on the volume of contacts or leads you anticipate managing within the platform. Microsoft frequently offers tiered pricing based on contact thresholds, enabling you to pick the level that matches your organization's size and needs. 

For organizations not already utilizing a Dynamics 365 application, the base offer for Dynamics 365 Marketing starts at $1,500 per tenant/month, including 10,000 contacts, 100,000 interactions, and 1,000 SMS messages. Conversely, the Dynamics 365 Marketing Attach offer for organizations using a qualifying Dynamics 365 application is priced at $750 per tenant/month, also encompassing 10,000 contacts, 100,000 interactions, and 1,000 SMS messages. 

For specific pricing details, visit the official Dynamics 365 pricing page on the Microsoft website. 

Is Dynamics 365 for Marketing on-premises available? 

Dynamics 365 for Marketing is primarily a cloud-based solution, aligning with Microsoft's focus on offering scalable, flexible, and continuously updated services without requiring on-premises infrastructure. 


In conclusion, Dynamics 365 for Marketing is a versatile and powerful marketing automation tool that can enhance your marketing efforts and drive better results. Its wide range of features and benefits ensures an integrated approach to business growth and customer satisfaction. 

If you have any inquiries, we would be more than happy to assist you.