Dynamics 365 Customer Insights—Journeys includes two main modes: Outbound Marketing and Real-time Marketing. However, Microsoft will remove Outbound Marketing. All customers still using Outbound marketing must complete their transition to Real-time Marketing before July 2025.

It is a significant change that Microsoft has been gradually rolling out as part of its strategic move toward more personalized, scalable, and real-time engagement.

Soon, all the key components of marketing activities, including social posting, LinkedIn Lead Generation opportunities, outbound customer journeys, marketing emails, forms, pages, segments, and static subscription lists, will be stopped and removed.

Understanding all the nuances and how to complete this migration is essential to avoid disruptions and take advantage of all advanced capabilities for your marketing, lead generation, and sales.

Microsoft encourages migration ASAP, and the UDS team is ready to assist you!