

Geography
Germany
Industry
Automotive
Size
50 employees
Implementation
2023
A German automotive company focused on fleet management contacted us to refine their marketing strategy. They needed an all-in-one solution for more effective marketing. This included establishing a Subscription Center, forming dynamic and static customer groups, and designing forms for lead capture. They also wanted to connect with Germany's central company database for key lead and opportunity data. On top of this, they aimed to improve lead handling, introduce lead scoring, tailor opportunity management, and merge their marketing with social media. They aimed to boost marketing productivity and deepen customer interactions to spur business expansion.
After a thorough evaluation of the client's requirements, our team has outlined the key tasks for project implementation: