Revolutionize Car Fleet Marketing Performance with Dynamics 365

Dynamics 365 Marketing - Microsoft technologiesD365 Marketing
Dynamics 365 Insights - Microsoft technologiesD365 Insights
Power Automate - Microsoft Power Platform ecosystemPower Automate
Revolutionize Car Fleet Marketing Performance with Dynamics 365 (D365 Marketing, D365 Insights, Power Automate) - UDS Case

Geography

Germany

Industry

Automotive

Size

50 employees

Implementation

2023

Client’s Request

all-in-one solution for more effective marketing D365 - client's request - real case study

A German automotive company focused on fleet management contacted us to refine their marketing strategy. They needed an all-in-one solution for more effective marketing. This included establishing a Subscription Center, forming dynamic and static customer groups, and designing forms for lead capture. They also wanted to connect with Germany's central company database for key lead and opportunity data. On top of this, they aimed to improve lead handling, introduce lead scoring, tailor opportunity management, and merge their marketing with social media. They aimed to boost marketing productivity and deepen customer interactions to spur business expansion.

Preparation

all-in-one solution for more effective marketing D365 - Preparation - real case study

After a thorough evaluation of the client's requirements, our team has outlined the key tasks for project implementation:

  • Creating marketing forms for the portal and linking to Germany's central company database for essential lead details.
  • Designing eye-catching email templates for the marketing team.
  • Setting up a Subscription Center with integrated subscription management forms.
  • Developing targeted customer segments for drivers, current clients, and fleet managers.
  • Assembling a competitor list for benchmarking.
  • Managing SMM posts across platforms with a coordinated calendar.
  • Streamlining lead management with theme-specific forms and a lead scoring model.
  • Enhancing opportunity management with tailored nurturing tools and a structured qualification process.
  • Launching B2C portal video tutorials.
  • Integrating with Teams for real-time notes during client calls.