Under the Microsoft Dynamics umbrella, several products are tailored to diverse business needs. Dynamics 365 is a comprehensive cloud-based solution merging various modules, such as customer relationship management and enterprise resource planning. Nevertheless, on-premises users of earlier Dynamics 365 versions like Dynamics CRM, Dynamics 365 CE, Dynamics AX, Dynamics NAV, Dynamics GP, and Dynamics SL persist. 

Due to many factors, determining the exact number of Microsoft Dynamics customers is intricate. Microsoft does not consistently disclose the precise customer count for its Dynamics products. However, multiple sources offer estimates based on official announcements, industry reports, and surveys. Let's delve into them.

Estimating The Number of Microsoft Dynamics Customers

Reputable sources estimate the global Microsoft Dynamics customer count in the hundreds of thousands. These estimates consider licensing agreements, user subscriptions, and customer testimonials. It's crucial to highlight that these figures are estimates since some customers might not actively announce their utilization. 

Data presented at Convergence 2015 detailed the number of Microsoft Dynamics customers worldwide by product: 

  • Microsoft Dynamics GP: 47,000 companies
  • Microsoft Dynamics NAV: 110,000 companies
  • Microsoft Dynamics SL: 13,500 companies
  • Microsoft Dynamics CRM: Over 40,000 companies with 4.4 million users 

In 2021, Dynamics 365 held a 7.3% market share in the CRM segment, adopted by over 44,000 companies. By 2022, Dynamics 365 Business Central had dominated the global ERP software market with 1.8 million users. Additionally, data from Software Connect stated that Microsoft comprised 31.5% of the ERP market share that year. 

The Inspire 2022 event highlighted that 500,000 organizations, including 97% of Fortune 500 companies, utilize Dynamics 365 and the Power Platform monthly. Also, Dynamics 365 & Power Platform reported 20 million Monthly Active Users (MAU) in 2022. 

As of 2023, over 58,313 global companies have adopted Microsoft Dynamics as their Enterprise Resource Planning (ERP) tool, as per 6sense's tracking based on public data. In 2023, Dynamics 365's market share soared to 27% compared to just 4% in 2016, as reported by 6sense. 

In a move towards heightened transparency, Microsoft recently disclosed Dynamics' revenue in its annual investor report. Dynamics garnered a revenue of $5.44 billion in the fiscal year ending June 30, 2023. This represents a 16% YoY growth, surpassing Microsoft's overall growth trajectory.  

Dynamics now constitutes 2.5% of Microsoft's entire revenue (2023). 

Industry-specific Dynamics Customer Examples

Microsoft Dynamics has carved a niche across a multitude of industries, underscoring its versatility. Technology and Services represent 15%, while Computer Software comprises 8%. Other significant sectors include Financial Services, Retail, Healthcare, Government, Construction, and Real Estate. 

Prominent global entities across various sectors rely on Microsoft Dynamics as their preferred business software solution: 

Retail:  Starbucks, L'Oréal, Columbia Sportswear, and Ashley Furniture 

Manufacturing: Sandvik, Michelin, Toyota, Coca-Cola, Stihl, Bosh 

Healthcare: St. Jude Children's Research Hospital and the National Health Service (NHS) 

Finance:  Banco Sabadell, Cobiscorp, Investec, and PayPal 

Automotive: Mercedes-Benz USA, Toyota, Encory GmbH, Nissan, Porsche 

Education: Dow University of Health Sciences, University of South Florida, Rose-Hulman Institute of Technology  

Government: New Zealand Trade and Enterprise, Penrith City Council, City of Lafayette  

These instances underscore Microsoft Dynamics' widespread adoption and its prowess in meeting diverse business needs.

Microsoft Dynamics Geography and Companies Sizes Statistics

Of all Microsoft Dynamics customers, 47% are in the United States, followed by 8% in the United Kingdom and 6% in Canada. Other significant regions encompass Australia, the Netherlands, and Germany. 

Companies that use Microsoft Dynamics based on company size: 

  • 49% are medium-sized (50-1000 employees)
  • 33% are small businesses (fewer than 50 employees)
  • 17% are large (more than 1000 employees) 

Companies that use Microsoft Dynamics based on company revenue: 

  • 69% earn less than $50M
  • 15% make more than $1B
  • 10% are medium-sized entities ($50M - $1000M)


The count of Microsoft Dynamics customers sheds light on the adoption and traction of this potent business software suite. While pinpointing an exact number is challenging, estimates from trusted sources suggest a user base in the millions globally. The extensive embrace of Microsoft Dynamics across industries illustrates its adaptability and efficiency. 

We can foresee further growth as Microsoft continues its investment in enhancing Dynamics products with AI innovations. With its commitment to modernization and adaptability to ever-changing business demands, Microsoft Dynamics remains a dependable choice for global enterprises.